Sports medicine, also known as sport and exercise medicine, is a branch of medicine that deals with physical fitness and the treatment and prevention of injuries related to sports and exercise. CWC Sports medicine focuses on helping people improve their athletic performance, recover from injury and prevent future injuries.
Sport Medicine therefore bridges the gap between science and practice in the promotion of exercise and health, and in the scientific assessment, study and understanding of sports performance. CWC intervention will include sports injury prevention and treatment, exercise for health and drugs in sport and recommendations for training and nutrition.
According to the American Psychological Association (2018) sport psychology studies how psychology influences sports in areas such as: athletic performance, participation in sports activity, development of sporting activities and physical activity.
The aim of CWC in this area is to work with professional athletes and coaches and sport institutions (national & international) to improve performance and increase motivation through test assessment and interpretation and establishing intervention program as deemed necessary.
This is a research oriented program that shall help athletes to use psychological principles to achieve optimal mental health and to improve performance and understand how participation in sport, exercise and physical activity affects an individual's psychological development, health and well-being throughout the lifespan as well as set up intervention for injuries and other disabilities.
CONCUSSION/HEAD INJURY RESEARCH AND INTERVENTION PROGRAMS
This CWC intervention program researches and assesses concussion/head injury associated with contact and collision sport such as football/soccer and boxing. The aim is to collect data on such incidents and set up interventions (Medically and in the area of mental health) aimed at preventing long term injuries that may have impact on everyday functioning even after retirement.
Positive psychology is the study of happiness and examines how ordinary people can become happier and more fulfilled. It thus studies the strengths that enable individuals and communities to thrive. This is because people want to lead meaningful and fulfilling lives, to cultivate what is best within themselves, and to enhance their experiences of love, work, and play and this is what positive psychology seeks to do. This program is also research-based and include test assessment and interpretation and set up of intervention programs as deemed necessary.